Jessica Zhang, just appointed Bonhams China representative. Photo courtesy Bonhams
Bonhams, the international auction house, has announced the appointment of Jessica Zhang as its representative in mainland China, with immediate effect. She will be based in Beijing with a brief to build the Bonhams brand throughout the country.
Bonhams is, of course, on of the ‘Big Three’ auction houses in the UK and, alongside rivals Sotheby’s and Christie’s, is seeking to make inroads into the China market which enjoys tremendous untapped potential. All the auction houses are adopting different strategies and Bonhams has clearly decided to identify itself as using Chinese talent as opposed to entering into occasional sales and ‘tax free’ deals.
Bonhams Executive Director in Asia, Edward Wilkinson, said, “I am delighted to welcome Jessica to the Bonhams team. Her impressive experience in luxury brand building signals our commitment to expand the Bonhams brand throughout China. This important role requires a mould-breaker and I believe we have found that in Jessica.”
Jessica Zhang commented, “I am very excited by this new challenge. The Bonhams name is respected throughout the world and I am looking forward to using my knowledge and experience to build its profile in China and enable new and existing Chinese collectors to become better acquainted with the wide range of services offered by Bonhams around the world.”
Jessica has a strong background in brand management and the marketing of luxury lifestyle. As managing director of Quintessentially China – a provider of tailored luxury services for high net-worth individuals – she established the business in China and was responsible for its branding, marketing and strategic planning. Jessica graduated in International Trade, is a native Mandarin speaker and fluent in English.